awarelabs.com | Added to Ziipa on February 02, 2012
AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion. Most startups don\'t know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don\'t have PR expertise.
